Guide income · Hawaii

How Much Do Fishing Guides Make in Hawaii?

A guided day underway, photographed by Bucks & Bones Outfitters in HIBucks & Bones, HI
A bonefish on the flats with Bucks & Bones Outfitters. Hawaii guiding is a small, specialized salt game.
Short answerThe general excise tax is a privilege tax on the business, measured on gross income at 4 percent plus a half percent county surcharge. A court has held it reaches charter fishing revenue, and the maximum visible pass-on rate is 4.7120 percent rather than 4.5.
Key takeaways
  • Hawaii has no sales tax. It has a general excise tax assessed on all business activities.
  • The tax is measured on gross income, so costs do not reduce it.
  • A court held it reaches charter fishing revenue and that federal maritime law did not preempt it.
  • The tax is on the business, not the customer, so passing it on is optional and liability stays put.
  • The maximum visible pass-on rate is 4.7120 percent, not the 4.5 percent people expect.

Hawaii is the one state in this whole set of state pages where the question of whether a fishing charter is taxed has been litigated and answered. Hawaii charter operators argued that a federal maritime statute stopped the state taxing their charter fishing revenue. They lost. The court held that the general excise tax was a charge on gross business receipts for the privilege of doing business in Hawaii rather than a tax on their vessels or their passengers, and so nothing federal displaced it. Everywhere else in this series the honest answer to that question is check with the department. Here it is in the case notes under the statute.

Hawaii general excise tax, and the visible pass-on rate by county
CountyState rateCounty surchargeMaximum visible pass-on rate
City and County of Honolulu4%0.5%4.7120%
County of Kauai4%0.5%4.7120%
County of Hawaii4%0.5%4.7120%
County of Maui4%0.5%4.7120%
Surcharges apply only to the 4% rate, not to the 0.5% or 0.15% rates. All four are stated as effective to 31 December 2030.

There is no sales tax here, and that is not good news

Hawaii replaced it with a general excise tax assessed on all business activities.

The Department of Taxation's own general excise tax page states the position without softening it: Hawaii does not have a sales tax, and instead has the general excise tax, which is assessed on all business activities. A sales tax is a charge on a transaction that a seller collects from a buyer. The general excise tax is a privilege tax on the business itself, measured against gross income. That difference sounds academic until you notice what it removes. There is no concept of a non-taxable service here waiting to be found, because the tax attaches to doing business rather than to a category of sale, and the catch-all paragraph in the statute reaches any business, trade, activity, occupation or calling not already covered.

A working outfitter partway through a day, photographed by Oahu Fly Fishing in HIOahu Fly Fishing, HI
An Oahu bonefish with Oahu Fly Fishing, town skyline on the horizon. Trophy o'io run big here.

What the statute actually levies

Privilege taxes on persons, on account of their business, measured against gross income.

The imposing language in section 237-13 of the Hawaii Revised Statutes is unusually direct about its own nature. It levies privilege taxes against persons on account of their business and other activities in the state, measured by applying rates against values of products, gross proceeds of sales, or gross income, whichever is specified. Every word there is doing work. The taxpayer is the person, the occasion is the business activity, and the measure is a top-line figure. Nothing in that formula makes room for costs. A boat that grosses well and nets little is taxed on the first number.

The paragraph that catches a charter

Four percent of the gross income of any service business or calling not otherwise specifically taxed.

Paragraph (6)(A) is the operative one. Upon every person engaging or continuing within the state in any service business or calling, including professional services, not otherwise specifically taxed under the chapter, there is levied a tax equal to four percent of the gross income of the business. The wholesale version of the same activity runs at half of one percent. That is the provision the charter fishing case turned on, and the drafting explains why it was hard to escape: it is written as a residual category defined by what it is not, so an operator arguing they fall outside it has to point at some other paragraph that catches them at a lower rate, or at an exemption.

The case, and what it decided

A federal maritime security statute did not preempt the general excise tax on charter fishing revenue.

The case note attached to the section records the outcome plainly. The federal Marine Transportation Security Act of 2002 did not preempt assessment of the Hawaii general excise tax under paragraph (6)(A) on the charter fishing revenue of the plaintiff Hawaii businesses, because the general excise tax was a tax assessed on gross business receipts for the privilege of doing business in Hawaii and was not a tax on the plaintiffs' vessels or their passengers. That reasoning is the important part, and it generalises. The state is not taxing the boat and it is not taxing the client. It is taxing the operator for being in business, which is a much harder thing to be exempted from.

The tax is on you, not on the client

A seller may visibly pass it on, but is not required to, and the liability stays with the business.

The department is explicit that a seller may choose to visibly pass on the general excise tax and any applicable county surcharge to customers, but is not required to do so, because the tax is on the business and not on the customer. That has two consequences a guide should hold separately. The first is presentational: an operator can quote one number and absorb the charge, or show it as a line, and both are lawful. The second is not presentational at all. If a client refuses to pay the added line, or a booking platform strips it, the state still wants the money from the operator. Passing it on is a commercial arrangement, not a transfer of liability.

Why the pass-on rate is 4.7120 and not 4.5

Passing the tax on increases the gross, and the extra gross is itself taxable.

Here is the detail that catches almost everyone. On Oahu the rate is 4 percent plus a half percent county surcharge, so the instinct is to add 4.5 percent to a trip price. The department publishes a maximum pass-on rate of 4.7120 percent instead, and the same figure applies in Kauai, Hawaii and Maui counties. The reason is that the amount added to the invoice becomes part of the operator's gross income, and gross income is what the tax is measured on, so recovering the tax in full requires grossing up. An operator adding a flat 4.5 percent is under-recovering. It is a small gap on one trip and a real one across a season.

The county surcharges, and what they attach to

Half a percent in all four counties, applying only to the 4 percent rate.

The legislature authorised counties to adopt a surcharge on the state general excise tax at the 4 percent rate, and all four have. Honolulu adopted 0.5 percent effective 1 January 2007. Kauai adopted 0.5 percent effective 1 January 2019. Hawaii County ran 0.25 percent through 2019 and moved to 0.5 percent from 1 January 2020. Maui came last, at 0.5 percent effective 1 January 2024. All four are stated as running to 31 December 2030. The surcharge does not apply to the 0.5 percent or 0.15 percent activities, so it is specifically the ordinary business and service rates that carry it. Verify the current surcharge for the exact county you operate in before setting a price.

Getting licensed, and the one-way door

A one-time $20 fee, and a closed licence cannot be reopened.

Registration is cheap and the timing varies wildly. The general excise tax licence carries a one-time $20 fee, applied for on the state's basic business application either online, by post or in person. Online returns a Hawaii tax identification number in roughly five to seven days. By post or drop-off it takes four to six weeks. In person, with two copies of the application and the $20, the number is issued immediately. There is no fee for a duplicate licence. The detail worth remembering is the exit: once a general excise tax licence has been closed, it cannot be reactivated, and continuing to do business requires applying for an entirely new one.

The filing calendar

Periodic returns by the 20th of the following month, and an annual return by 20 April.

Periodic returns, whether monthly, quarterly or semi-annual, are due on the twentieth day of the month following the close of the tax period. The department's own examples run through it: a January monthly period is due 20 February, a quarter ending in March is due 20 April, and a half-year ending in June is due 20 July. Separately there is an annual return, due on the twentieth day of the fourth month after the close of the taxable year, which for a calendar-year filer means 20 April of the following year. So a Hawaii operator on quarterly periods files an annual reconciliation on the same date as one of the quarterly returns.

What lateness costs

5 percent a month up to 25 percent, plus interest at two thirds of one percent a month.

The penalty for failure to file a return on time is calculated at 5 percent per month, or part of a month, on the unpaid tax, up to a maximum of 25 percent. Interest runs separately at two thirds of one percent per month or part of a month on unpaid taxes and penalties, beginning with the first calendar day after the date prescribed for payment, and the department notes that this applies whether or not that first day falls on a Saturday, Sunday or legal holiday. The phrase or part of a month appears in both, which means a return one day late attracts a full month of each. One day, five percent.

How payments get applied

The county surcharge is settled first, then the balance goes to the general excise tax.

A quiet administrative point explains a confusing bill. Where a payment arrives, it is applied first to the county surcharge, including any penalties and interest on it, and only the remainder is applied to the general excise tax. The department notes that because there is usually no balance left owing on the surcharge, billing notices were set up to show only the general excise tax balance, which makes a payment look smaller than it was. That is a presentation problem rather than a substantive one, but an operator reconciling a notice against their own records should know the ordering before concluding that a payment went missing.

Two rules of construction that pull opposite ways

Tax statutes are read in the taxpayer's favour. Exemptions are read against them.

The case notes under the section carry a pairing worth understanding before anybody goes looking for a way out. On one hand, statutes imposing taxes are strictly construed in favour of the taxpayer, and doubt in a tax statute is resolved the same way. On the other, exemptions from taxation are construed strictly against the taxpayer. So the imposing language gets read narrowly and the escape hatches get read narrowly too, which is a structurally unfriendly combination for anyone arguing they are outside a residual category. A third note adds that failure to collect the tax from some who fall within the statute cannot excuse others from paying what they owe.

What a gross-based tax does to a charter operation

It falls hardest on the high-cost, high-turnover end of the business.

Offshore charter work out of Kona or Maui carries fuel, crew and maintenance costs that consume a large share of the trip price. A tax measured on gross does not see any of that. Two operators taking the same money home pay very different amounts if one of them runs a fuel-heavy blue water programme and the other runs a small inshore boat, and the difference is not a rounding error at four and a half percent of the top line. That is the same structural problem described in what a bluewater operation actually clears, sharpened by a tax that is indifferent to the cost side entirely.

The lowest unemployment rate in the country, rising every month

2.2 percent in January and 2.6 percent by June, with the labour force growing.

Hawaii's rate is the lowest of any state covered in this series and it moved in one direction all year: 2.2, 2.3, 2.4, 2.4, 2.5 and 2.6 percent. The civilian labour force grew from 688.0 thousand to 690.4 thousand while employment stayed essentially flat at 672.7 thousand in January and 672.5 thousand in June, so effectively all of the labour force growth landed in the unemployment count, which rose from 15.3 thousand to 17.9 thousand. That is a small absolute number and a large proportional one. The numbers above are from the Economy at a Glance table for Hawaii, extracted 22 July 2026.

The visitor sector is still adding jobs

Leisure and hospitality up 1.3 percent over twelve months, on 121.5 thousand jobs.

The sector that fills charter boats employed 121.5 thousand people in June 2026 and was up 1.3 percent over twelve months, having peaked at 123.3 thousand in May. Its twelve-month change ran positive in every month of the period, from 0.7 percent in January to 2.2 percent in May. Against that, government employment fell 1.4 percent, financial activities fell 2.6 percent and other services fell 1.8 percent, while mining, logging and construction grew 4.5 percent and education and health services grew 3.6 percent. Total nonfarm employment was 643.0 thousand and up 0.5 percent. The visitor economy is one of the healthier parts of a state where several sectors are shrinking.

What nobody publishes

Not one of the three sources here puts a number on what a Hawaii boat takes home.

Ask any of them what an operator earns and you get silence, for three different reasons. A tax statute levies rates against gross income and never asks who earned it or what they kept. A department page explains licensing, filing and penalties without measuring anybody's income. An employment series rolls 121.5 thousand jobs into one line and publishes no earnings figure for the occupation. Hawaii also runs a narrow and unusual charter market, concentrated around a handful of harbours and dominated by big offshore boats with crew, which is a different economic animal from a one-person skiff operation and would be averaged into meaninglessness alongside it. The same problem shows up wherever two boat types share a coastline, as it does in the shallow-water numbers.

Crew changes the shape of the business

A boat with paid deckhands is an employer as well as an operator.

Unsourced from here on. Hawaii's charter fleet leans heavily on boats running a captain and at least one deckhand, which is a materially different business from the owner-operator model that dominates most mainland guiding. It puts payroll obligations alongside the excise obligations, it means the tip pool is split rather than kept, and it means the boat has to sell enough days to cover two people rather than one. Anyone thinking about that step should read how gratuities actually land before assuming the tip side compensates, because a shared pool behaves nothing like a sole operator's.

Cost of living eats the gross

A strong top line here buys less than the same number would elsewhere.

Still opinion rather than evidence. The thing that makes Hawaii difficult is not the tax, which at four and a half percent of gross is real but survivable, and not the season, which runs all year. It is that every input is imported and every fixed cost is higher, from moorage to fuel to the roof over the operator's head, which is the problem examined in what housing does to guide pay in resort towns. A boat grossing what would be an excellent mainland figure can be an ordinary living here. That is worth knowing before treating a headline day rate as evidence of anything.

What four and a half percent of gross actually takes

Every figure below is invented illustration built to show how a gross-measured tax behaves against different cost structures. It is not a Hawaii operator's income and no rate is asserted for any particular year or county.

Boat A, an inshore operation. Gross charter income $120,000. Costs $60,000. Profit $60,000. General excise tax at the 4.5 percent combined rate on gross is $5,400, which is 9 percent of the profit.

Boat B, an offshore operation. Gross charter income $260,000, with fuel, crew and maintenance at $200,000. Profit $60,000, identical to Boat A. General excise tax on gross is $11,700, which is 19.5 percent of the profit.

The gap. Same money in the operator's pocket, and Boat B pays $6,300 more, because the tax measures turnover rather than what is left. Now add the pass-on question: recovering that $11,700 from clients requires the grossed-up rate rather than a flat 4.5 percent, or the operator absorbs the shortfall. Work it with your own gross and the current rate for your own county before drawing anything from it.

4.7120%is the maximum rate a Hawaii business may visibly pass on to customers in all four counties, against a headline 4 percent plus a half percent surcharge. The gap exists because anything added to the invoice becomes part of the operator's gross income, and gross income is the measure. Adding a flat 4.5 percent under-recovers.Source: Hawaii Department of Taxation, General Excise Tax (GET) Information
Time on the water from a working guide's operation, photographed by Bucks & Bones Outfitters in HIBucks & Bones, HI
Running the flats with Bucks & Bones. Fuel, skiff and permits come out before the guide gets paid.

Building a Hawaii number

Every number here starts with the top line, so start there yourself.

Most operators track profit and treat gross as a vanity figure. Hawaii inverts that, because the state's claim is calculated on gross and the profit only tells you how much it hurts. So the first column is total charter income, county by county if you fish more than one, and the second is what the combined rate takes from it before any costs are counted. Only then is the profit calculation meaningful. If a second boat or a bigger boat is on the table, price it against gross exposure as well as against the payment, in the way the piece on financing a guide boat sets out, and remember that cover for an offshore platform scales too.

Hawaii against the rest

The only state here with a settled answer, and it is the unwelcome one.

Set against Florida, where whether a charter is taxable stays an open question, Hawaii has the certainty and it runs the wrong way. Set against California, which bills an entity for existing, Hawaii charges on activity rather than on structure, so there is nothing to avoid by choosing a different wrapper. Set against Georgia's conditional rate schedule, Hawaii's rate is fixed and stated through 2030. What a Hawaii operator gets in exchange is a twelve-month calendar and a client base that arrives by plane. The operating side sits in the business end of guiding.

Not one dollar figure here is what anybody paid for a trip. The percentages are statutory tax, surcharge, penalty and interest rates, the dollar amounts are a licence fee and invented arithmetic, and the employment counts describe a whole sector. None of it is a charter rate and none of it is an earnings figure. The worked example applies a combined rate to made-up turnover purely to show that a gross-measured tax lands unevenly on businesses with different cost structures; it is not a computation of anybody's liability. County surcharges, penalty formulas and the pass-on rates all carry effective dates and can be changed, and the code edition consulted comes with its publisher's warning that it may be superseded. Confirm the current rate for your own county and your own activity with the department, and take proper advice, before you price a trip or file a return.

How this was checked

The statutory imposition and the charter fishing case come from section 237-13 of the Hawaii Revised Statutes, imposition of tax, in the 2025 Hawaii Revised Statutes as served by Justia at law.justia.com/codes/hawaii/title-14/chapter-237/section-237-13/, read 27 July 2026. Taken from that text: the levying of privilege taxes against persons on account of their business and other activities in the State, measured by applying rates against values of products, gross proceeds of sales, or gross income, whichever is specified; paragraph (6)(A), taxing every person engaging or continuing within the State in any service business or calling including professional services not otherwise specifically taxed at four per cent of the gross income of the business, with one-half of one per cent for a wholesaler; and paragraph (9), the catch-all taxing any business, trade, activity, occupation, or calling not included in the preceding paragraphs at four per cent of gross income. The charter fishing holding is taken from the case note printed under the section, recording that the federal Marine Transportation Security Act of 2002, codified at 33 U.S.C. section 5(b), did not preempt assessment of the general excise tax under paragraph (6)(A) on the charter fishing revenue of plaintiff Hawaii businesses, on the reasoning that the tax was assessed on gross business receipts for the privilege of doing business in Hawaii and was not a tax on the plaintiffs' vessels or passengers, at 123 H. 494 (App.), 236 P.3d 1230 (2010). The rules of construction quoted, that statutes imposing taxes are strictly construed in favour of the taxpayer, that doubt is resolved in the taxpayer's favour, that exemptions are construed strictly against the taxpayer, and that failure to collect from some cannot excuse others, are all from case notes under the same section. This page has read the case note, not the judgment itself, and states the holding no more broadly than the note does. Justia serves the section with a disclaimer that the codes may not be the most recent version.

The rates, surcharges, licensing and penalties come from the Hawaii Department of Taxation general excise tax information page at tax.hawaii.gov/geninfo/get/, read 27 July 2026 and carrying a last-updated date of 14 January 2026. Taken from it: the statement that Hawaii does not have a sales tax and instead has the GET, assessed on all business activities; the rates of 0.15 per cent for insurance commission, 0.5 per cent for wholesaling, manufacturing, producing, wholesale services and use tax on imports for resale, and 4 per cent for all others; the county surcharge authorisation applying only at the 4 per cent rate, with Honolulu at 0.5 per cent from 1 January 2007, Kauai at 0.5 per cent from 1 January 2019, Hawaii County at 0.25 per cent for 2019 and 0.5 per cent from 1 January 2020, and Maui at 0.5 per cent from 1 January 2024, all stated to 31 December 2030; the statement that a seller may choose to visibly pass on the tax but is not required to, and that the tax is on the business and not the customer; the maximum pass-on rate of 4.7120 per cent in all four counties on the current surcharges, with 4.4386 per cent for Hawaii County during 2019; the one-time $20 licence fee, the application routes and their five to seven day, four to six week and immediate timings, the absence of a duplicate fee, and the rule that a closed licence cannot be reactivated; the periodic return due date of the twentieth of the month following the period with the department's own worked examples, and the annual return due on the twentieth day of the fourth month after the close of the taxable year; the failure to file penalty of 5 per cent per month or part of a month up to 25 per cent; interest at two thirds of one per cent per month or part of a month from the first calendar day after the prescribed date regardless of weekends or holidays; and the ordering under which a payment is applied first to the county surcharge and then to the general excise tax.

What is not claimed. The explanation of why the pass-on rate exceeds the sum of the two rates is this page's own reasoning about how a gross-measured tax behaves, not wording taken from the department, although the 4.7120 per cent figure itself is the department's. No Hawaii income tax rate, bracket or filing threshold is stated anywhere in this article, because no source covering the income tax was read; the article deals only with the general excise tax. No exemption or deduction is claimed for charter fishing, and no view is offered on whether any particular operation falls under paragraph (6) rather than another paragraph. No Hawaii licensing requirement for guides or captains is mentioned, because none was researched.

The labour figures come from the U.S. Bureau of Labor Statistics, Economy at a Glance: Hawaii, at bls.gov/eag/eag.hi.htm, data extracted 22 July 2026, seasonally adjusted, June 2026 preliminary. The unemployment rate series of 2.2, 2.3, 2.4, 2.4, 2.5 and 2.6 per cent, the civilian labour force rising from 688.0 thousand to 690.4 thousand, employment at 672.7 thousand in January and 672.5 thousand in June, unemployment rising from 15.3 thousand to 17.9 thousand, total nonfarm employment of 643.0 thousand at 0.5 per cent over twelve months, leisure and hospitality at 121.5 thousand and up 1.3 per cent with a May peak of 123.3 thousand, and the twelve-month changes in government, financial activities, other services, mining logging and construction, and education and health services are all read directly off that table. The observation that essentially all labour force growth landed in the unemployment count is arithmetic on those published series. That page publishes no occupational earnings for fishing guides or charter captains in Hawaii.

The worked example is invented. Two hypothetical operations with identical profit and very different turnover are run through a combined 4.5 per cent rate to show the effect of measuring on gross. Neither exists, and the rate used is illustrative rather than a determination for any county or year.

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Reading a Hawaii year, in order

Does Hawaii's general excise tax apply to charter fishing?

A court has said it does. The case note under the imposing section records that the federal Marine Transportation Security Act of 2002 did not preempt assessment of the general excise tax under paragraph (6)(A) on the charter fishing revenue of the plaintiff Hawaii businesses, on the reasoning that the tax was assessed on gross business receipts for the privilege of doing business in Hawaii and was not a tax on the plaintiffs' vessels or their passengers. Hawaii is the only state in this series where the question has been litigated and answered rather than left open.

What is the rate, and what is it measured on?

Four percent of the gross income of the business under the service business paragraph, plus a half percent county surcharge in all four counties. The measure is the important half. The statute levies privilege taxes against persons on account of their business, measured against values of products, gross proceeds of sales, or gross income, whichever is specified. Nothing in that formula makes room for costs, so a boat with heavy fuel and crew expenses is taxed on the same top line as a boat with none.

Can I add it to the client's bill?

You can, and you do not have to, and either way the liability stays with you. The department is explicit that a seller may choose to visibly pass on the tax and any county surcharge but is not required to, because the tax is on the business and not on the customer. That second half matters more than the first. If a client refuses the added line or a booking platform strips it, the state still collects from the operator. Passing it on is a commercial arrangement, not a transfer of who owes.

Why is the pass-on rate 4.7120 percent and not 4.5?

Because anything you add to the invoice becomes part of your gross income, and gross income is what the tax is measured against. Recovering the tax in full therefore requires grossing up rather than adding the two headline rates together. The department publishes 4.7120 percent as the maximum pass-on rate in Honolulu, Kauai, Hawaii and Maui counties on the current surcharges. An operator adding a flat 4.5 percent is quietly under-recovering on every trip, which compounds across a season.

What does the licence cost?

A one-time $20 fee, applied for on the state's basic business application. Filing online returns a Hawaii tax identification number in roughly five to seven days; by post or drop-off takes four to six weeks; in person, with two copies and the fee, the number is issued immediately. There is no charge for a duplicate. The detail worth remembering is the exit: once a general excise tax licence has been closed it cannot be reactivated, and continuing to do business means applying for an entirely new one.

When are returns due?

Periodic returns, whether monthly, quarterly or semi-annual, are due on the twentieth day of the month following the close of the period. A January month is due 20 February, a quarter ending in March is due 20 April, a half-year ending in June is due 20 July. Separately there is an annual return due on the twentieth day of the fourth month after the close of the taxable year, so 20 April for a calendar-year filer. A quarterly filer therefore files an annual reconciliation on the same date as one of the quarterly returns.

What does being late cost?

The failure to file penalty is 5 percent per month, or part of a month, on the unpaid tax, up to a maximum of 25 percent. Interest runs separately at two thirds of one percent per month or part of a month on unpaid taxes and penalties, starting the first calendar day after the date payment was due, and the department notes that this holds whether or not that day falls on a weekend or a legal holiday. The phrase or part of a month appears in both, so a return one day late attracts a full month of each.

So what does a Hawaii charter operator make?

No source used here reports it. A tax statute levies rates against gross income without asking who earned it, a department page explains licensing and penalties without measuring income, and the employment series rolls 121.5 thousand leisure and hospitality jobs into a single line with no earnings figure for the occupation. What is worth understanding instead is that the state's claim is calculated on your top line, so gross is the number to start from, and the profit calculation only tells you how much the charge hurts.

Sources & methods

  1. Hawaii Revised Statutes 237-13, Imposition of tax, 2025 edition, read 27 July 2026 (Justia)
  2. General Excise Tax (GET) Information, page updated 14 January 2026, read 27 July 2026 (Hawaii Department of Taxation)
  3. Economy at a Glance: Hawaii, data extracted 22 July 2026 (U.S. Bureau of Labor Statistics)

Every figure here is traced to a named public source and checked against it. Licensing, tax, and fee rules change. Verify your state’s current rules with the agency directly before you count on any number here.

Evan Knox
Written by

Evan Knox

I build booking websites and run the ads and search for owner-run fishing guides, one operation per stretch of water. My first guide client, Bowman Fly Fishing, grew its revenue 4x in a year from that work. Field Notes is where I put the straight numbers on the business of guiding.

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