Business

Xola vs Rezdy for Fishing Guides

A working guide boat on open water, photographed by Bay Finatic Fishing in TXBay Finatic, TX
Bay Finatic Fishing at work.
Short answerRezdy states plainly that you can absorb the 3 percent or pass it to guests. Xola makes that decision for you and never publishes the amount.
Key takeaways
  • Xola charges customers a fee it does not publish, and publishes the card rate instead.
  • Rezdy publishes three tiers plus 3 percent, and lets you decide who pays the 3 percent.
  • Passing the fee on moves $1,800 off your books and onto customers on a $60,000 season.
  • A customer-paid fee stops being a cost you can manage and becomes a fact about your price.
  • API access sits on the $249 tier, which no guide should be looking at.
  • The distribution network carrying much of the cost is what a guide is least likely to use.
  • Only one side of this comparison can be priced at all before committing.

One of these decides who pays its fee and will not tell you how much. The other tells you exactly how much and lets you decide who pays.

Xola states it assesses a partner fee to your customers on every purchase, with no subscriptions and no hidden fees, and never says what that fee is. Rezdy publishes three tiers at $49, $99 and $249 a month, each plus three percent of an online booking, and states plainly that you can absorb that three percent or pass it to your guests. Those are opposite answers to the same two questions, and for a guiding business the second question matters more than anybody expects. Individual profiles of each live on the booking software topic page.

Published pricing on both, read 26 July 2026
XolaRezdy
SubscriptionNone$49, $99 or $249 a month
Per-booking feeA partner fee, amount not stated3% of an online booking
Who pays itYour customers, by designYour choice, stated explicitly
Card rate publishedYes, 2.39% plus $0.30 in the USNot on the pricing page
Feature tiersNone; every feature includedThree, with API on the top tier
Free trialNot stated21 days, no card required
ContractNot statedNo lock-in stated
Distribution networkOTAs and local partnersStated at over 12,000 agents
DiscountsNot stated15% for verified charities

What is the partner fee?

Unknown, and the omission is more interesting than usual.

The published page states a small partner fee is assessed to your customers on every purchase, alongside no subscriptions, no added OTA fees and no hidden fees.

What it does publish, prominently, is the credit card rate: 2.39 percent plus 30 cents in the United States, with a note that rates vary elsewhere.

So the page carries one precise number and one adjective, and the precise number is the one that flatters it while the adjective covers its own charge.

That is worth naming plainly rather than reading as deception, because the structure explains it: a fee paid by the customer does not need to be defensible to the operator choosing the software.

It still leaves you unable to model anything, which is the practical cost and the reason this comparison cannot be finished from published information.

Three percent, absorbed or passed on. Take 100 online bookings at $600, a $60,000 season. On Rezdy's entry tier that is $588 of subscription plus $1,800 of booking fee, or $2,388, if you absorb it. Pass the three percent to guests instead and your own cost drops to $588, while each customer pays $618 rather than $600. Across the season that moves $1,800 off your books and onto theirs. Now the middle tier: $1,188 plus the same $1,800, or $2,988 absorbed. And the top tier, which is where API access sits, is $2,988 plus $1,800, or $4,788. The entry tier absorbed is the cheapest published arrangement here by a distance, and the decision that actually moves money is not the tier but whether you pass the three percent on.

A guide's day in progress, photographed by Capt. Geoff Colmes Florida Keys Fly Fishing in FLCapt. Geoff Colmes Florida Keys, FL
On the water with Capt. Geoff Colmes Florida Keys Fly Fishing.
$1,800What passing a 3 percent booking fee to guests moves off your books across a $60,000 season. On the published entry tier that is the decision that actually shifts money, not the choice of plan.Source: calculated from the vendor's own published tiers and fee
Time on the water from a working guide's operation, photographed by Fishing with Manny in TXFishing with Manny, TX
Another frame from Fishing with Manny.

Why does the choice about who pays matter?

Because it changes your price rather than your margin, and only one vendor gives you the option.

A fee you absorb comes out of what you earn and the customer never sees it. A fee passed on is added to their total, so your six hundred dollar trip checks out at six hundred and eighteen.

That difference is invisible while the customer is comparing you against others on the same platform, because everybody carries it.

Where it surfaces is when a customer puts that checkout beside your own site, on which the identical day carries only the number you advertised.

Rezdy states the choice is yours, which means you can align the two channels or deliberately price the platform higher, and both are legitimate strategies.

Xola makes that decision for you by design, and the fee lands on the customer whatever you would have preferred, which is set out further in the two-sided fee comparison.

Which is cheaper for a guide?

Unanswerable on published information, and the entry tier is the number to beat.

Rezdy's entry tier absorbed comes to about four percent of a sixty thousand dollar season, and passed on it comes to about one percent of your own money.

Xola charges no subscription at all, which is genuinely attractive, and an unstated partner fee, which could be below or above three percent. For a floor on what this work costs, a published ladder from about $39.95 a month takes bookings, holds a calendar and collects deposits with no percentage at all.

Without that number the comparison cannot be completed, and any conclusion favouring either side would be invented rather than derived.

What can be said is that a vendor with no subscription and a customer-paid fee will look cheapest to an operator reading the page, which is presumably the intention.

Ask for the partner fee as a percentage before anything else, and hold it against the arithmetic above rather than against the absence of a monthly charge.

Neither is built for you if: you run one boat and a hundred and twenty trips, because both are tour and activity platforms aimed at operators with ticketing, kiosks, staff scheduling and distribution networks, and a guiding business opens almost none of that. Two more reasons to look elsewhere: a telephone-heavy book means a charge on internet reservations touches only part of what you sell while the monthly figure touches everything. And if you need to compare on cost before committing, only one side can be compared at all.

What does the top tier actually gate?

API access and webhooks, which is a common and reasonable line.

Rezdy's published tiers put advanced reporting, bulk session management, API access and webhooks on the $249 plan, with the lower two covering ordinary booking and selling.

That is the same boundary another vendor in this series draws, gating API access behind an enterprise tier, and it is defensible: an operator wiring custom integrations is usually a larger business.

What it means practically is that a guide should never be looking at the top tier, since the features it adds describe an operation with developers.

The entry tier's stated contents, an online booking engine, a mobile experience, a guest manifest and centralised resource management, are already broader than a guiding business needs.

Which is the recurring finding across this whole category and is worked through in the scheduling app comparison.

What is the distribution network worth?

Genuinely something for a tour operator, and close to nothing for most guides.

Rezdy publishes marketplace access to more than twelve thousand agents through its channel manager, which is a real asset for a business selling seats to travellers.

Xola describes integrated OTAs and local partners as its equivalent, without publishing a figure.

For a sightseeing operator in a tourist city, that network is the product, and it is why these platforms exist at the price they do.

For a guide selling two-angler days on a river, the number of agents who could resell that is small and the ones who would are local rather than global.

So the feature carrying much of the cost is the one a guiding business is least likely to use, which is worth noticing before paying for it.

Do either handle waivers?

Both describe them, and it is one of the more useful inclusions here.

Xola lists digital waivers among its features, framed around streamlining check-ins and limiting risk.

Rezdy's published tier contents do not name waivers directly, so it is worth confirming rather than assuming, particularly at the entry tier.

Where a platform includes waiver collection at a tier you were buying anyway, that removes a separate subscription and is a genuine saving.

What no platform does is tell you whether your document works where you operate, which varies by state and is a question for a lawyer rather than a vendor.

Which clauses actually earn their place, quite separately from how a signature is collected, is set out in the waiver comparison.

What about the free trial?

Twenty-one days on one side, unstated on the other, and that is a real difference.

Rezdy publishes a twenty-one day trial with no card required, which is long enough to run actual bookings through and see how the thing behaves in a real week.

Xola's page leads with a demo rather than a trial, which is a sales conversation rather than a test drive.

That distinction matters more than it looks, because a demo shows you the product working and a trial shows you the product working for you.

Use a trial to test the things a demo will not: entering a booking on a phone standing up, blocking a half day, taking a payment and refunding it, and exporting everything.

Sixty minutes on those four resolves more than sitting through a walkthrough ever will, and the same holds for every company covered across this series.

Does licensing come into it?

Only at capacity, and only if you sell seats rather than boats.

Documents go unchecked at both companies. You are an account to them rather than a listing on a shelf, and being signed up establishes nothing whatsoever about your standing.

Software meets this question at one point only: the ceiling on how many a trip can sell. Carry paying anglers on a boat and that ceiling is fixed by the hull and by law, not by preference.

Which vessel, which jurisdiction, and now and then whether the run crosses into federal water, all decide it, and amendments go out quietly. Verify the latest requirements with your licensing authority, then set the configuration accordingly.

Both platforms carry capacity controls because tour operators need them, so the capability is there and the number is yours to set correctly.

State by state, that sits on the licensing topic page.

What should you ask each of them?

One question each, and they are different questions.

Of Xola, ask what the partner fee is as a percentage, whether it varies by trip value or region, and whether an operator can absorb it instead of the customer.

That last part is the one that matters, because a fee you cannot absorb is a permanent gap between your platform price and your own website.

Of Rezdy, ask whether the three percent applies to bookings you enter yourself rather than only to online ones, since the published wording specifies online bookings and a guide takes many by phone.

If it applies only to online bookings, the entry tier becomes considerably more attractive for a business where half the calendar arrives by telephone.

Get both answers in writing, because published pages here are rewritten quietly and a dated reply is the only version that holds.

What does no subscription actually buy?

Nothing owed in a dead month, and it is worth real money to a seasonal business.

A guiding operation earning across five months pays a monthly subscription in the seven that earn nothing, and February is exactly when a standing charge is least welcome.

A model with no subscription removes that entirely, which matches how the business actually earns and is the strongest argument for the arrangement.

The catch is that a percentage grows with success while a subscription does not, so the model that helps you at forty trips is charging you more at a hundred and forty for identical software.

That is neither hidden nor unfair, and it does mean the deal you signed early is a different deal later, which nothing prompts you to notice.

Recalculate once a year rather than settling in, because the bill rises quietly with your own results.

The same principle applied across the whole category is set out in the source-aware pricing piece.

What happens to a fee your customer pays?

It stops being a cost you can manage and becomes a fact about your price.

An operator-paid fee is a line in your accounts, and you can respond to it by raising prices, cutting elsewhere, or accepting a thinner margin.

A customer-paid fee is none of those. It sits on top of whatever you charge, it is visible at checkout, and no decision of yours changes it.

That has one genuine advantage worth stating: your own margin is untouched, and on a thin season that is not nothing.

It has a specific disadvantage too, which is that you cannot use price as a lever on that channel, because the total is partly out of your hands.

For an operator running both a platform and a direct channel, that permanently fixes a gap between them, and you should decide whether you want that gap before signing rather than discovering it.

The version of that decision that most guides face is worked through in the piece on marketplace reliance.

Is the feature breadth a problem?

Only in what you pay for it, and here the answer differs by vendor.

Both platforms carry ticketing, kiosks, staff scheduling, equipment allocation, gated entry and waitlists, none of which a two-angler guiding business will ever open.

Where features are bundled into one flat proposition, as on the vendor with no tiers, unused capability costs you nothing extra and is simply noise on a page.

Where features are tiered, unused capability is exactly what the higher tiers are selling, and a guide climbing that ladder is paying for an operation they do not run.

So breadth itself is not the problem. Tiered breadth is, because it converts irrelevance into a price.

The practical rule is to price the lowest tier that covers what you actually do, and to treat everything above it as evidence the vendor built for somebody else.

Counting which stages of an operator's workflow are genuinely yours is set out in the sequence walkthrough.

How should you read a page that publishes one number and not another?

As a description of who the page is written for, not as an accusation.

A vendor publishing a precise card rate alongside an unnamed partner fee has made a choice about which figure serves the reader it is addressing.

The card rate flatters, because it is low and because everybody pays one somewhere. The partner fee does not, because it is the company's own charge and any number invites comparison.

Reading that as bad faith is unnecessary and unhelpful. Reading it as a signal about audience is genuinely useful.

A page written for an operator who will not personally pay the fee has no reason to lead with it, and that tells you something about how the product is positioned and to whom.

The same test works on every vendor page in this category: notice which numbers appear, and ask why those and not others.

Where that pattern recurs across the whole field is set out in the free tools piece.

What would a guiding business actually miss?

Very little from either, and one thing from both.

Neither platform originates a single customer. Both process demand you already have, and no amount of ticketing, distribution or reporting changes that.

A distribution network reselling to travellers is the closest thing to demand on offer, and it is aimed at sightseeing volume rather than at somebody selling a two-angler day on a river.

So a guide with a quiet calendar buying either will have a quiet calendar administered impressively, at whatever the fee turns out to be.

The demand problem is a different budget line and a larger one, and it is the recurring conclusion of every software comparison in this series.

Establish which problem you actually have before pricing anything, because these vendors solve the cheaper of the two.

Where the money genuinely goes furthest is worked through in the direct-booking arithmetic.

Which would you actually use?

Neither, for a guiding business, and Rezdy's entry tier if you must.

Both are built for tour and activity operators with ticketing, kiosks, staff scheduling and distribution networks, and a guide opens almost none of that while paying for all of it.

If one of them is genuinely required, Rezdy's entry tier is the only arrangement here that can be priced before committing, and passing the three percent to guests makes it the cheapest published option in this comparison.

Xola may well be cheaper in practice, and nobody outside the company can say so, which is a fact about the page rather than about the product.

For most readers of this the honest answer is a cheaper published booking tool, and the money not spent going into photographs and a mapping profile.

Where that comparison lands, with real numbers, is in the fly fishing software piece.

How this was checked. Both companies' figures come from their own published pricing pages, read on 26 July 2026 and cited below. Rezdy's three tiers at $49, $99 and $249 a month each plus three percent per online booking, the twenty-one day trial with no card required, the statement that an operator may absorb that fee or pass it to guests, the gating of API access and webhooks to the top tier, marketplace access stated at over twelve thousand agents, and a fifteen percent discount for verified charities all appear on that page. Xola's statement that it assesses a partner fee to customers on every purchase with no subscriptions, and its published card rate of 2.39 percent plus 30 cents in the United States, appear on its own pricing page; the partner fee itself is described only as small and no figure appears anywhere public, so this piece records that the comparison cannot be completed rather than estimating one. Rezdy's marketing statistics did not render on the page as read and are not cited here. The arithmetic uses Rezdy's published figures against a stated season volume and is shown so you can substitute your own.

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An unnamed customer-paid fee against three published tiers, and the decision that actually moves money

What is the partner fee?

Unknown. Xola's page states a small partner fee is assessed to your customers on every purchase, with no subscriptions and no hidden fees, and never says what it is. What it does publish prominently is the card rate of 2.39 percent plus 30 cents in the US, so the page carries one precise number and one adjective.

What does Rezdy publish?

Three tiers at $49, $99 and $249 a month, each plus 3 percent per online booking, with a 21-day trial requiring no card. Advanced reporting, bulk session tools, API access and webhooks sit on the top tier. It also states you can absorb the 3 percent or pass it to your guests.

Why does the choice about who pays matter?

Because it changes your price rather than your margin. A fee you absorb is invisible to the customer; one passed on takes a $600 trip to $618 at checkout. That is invisible while somebody compares you against others on the same platform and very visible the moment they compare it against your own website.

Which is cheaper?

Unanswerable on published information. Rezdy's entry tier absorbed comes to about 4 percent of a $60,000 season, or about 1 percent of your own money if the fee is passed on. Xola charges no subscription and an unstated fee, which could be below or above 3 percent, so any conclusion favouring either side would be invented.

What does the top tier gate?

API access and webhooks, alongside advanced reporting and bulk session management. That is a common and defensible line, since an operator wiring custom integrations is usually a larger business. It also means a guide should never be looking at the top tier, and the entry tier is already broader than a guiding business needs.

Is the distribution network worth anything?

Genuinely something for a tour operator and close to nothing for most guides. Rezdy publishes marketplace access to over twelve thousand agents. For a sightseeing operator that network is the product; for somebody selling two-angler days on a river, the agents who would resell it are local rather than global.

Which would you use?

Neither, for a guiding business. Both are tour and activity platforms with ticketing, kiosks, staff scheduling and distribution networks that a guide opens almost none of while paying for all of it. If one is required, Rezdy's entry tier is the only arrangement here that can be priced before committing.

Sources & methods

  1. Rezdy's published pricing page, stating three plans at $49, $99 and $249 a month each plus 3 percent per online booking, a 21-day free trial with no credit card required, no contract lock-in with unlimited products, users and agents, the statement that an operator may absorb the booking fee or pass it on to guests, API access and webhooks gated to the top tier, channel manager access stated at over twelve thousand agents, and a fifteen percent discount for verified charities.
  2. Xola's published pricing page, stating that it assesses a small partner fee to customers on every purchase with no subscriptions, no added OTA fees and no hidden fees, publishing a credit card rate of 2.39 percent plus $0.30 in the United States with rates varying elsewhere, and listing digital waivers, POS and ticketing, staff management, equipment management and distribution among included features. The partner fee amount does not appear anywhere on it.
  3. Bookeo's published tour and activity pricing from about $39.95 a month, cited as the floor for what taking bookings, holding a calendar and collecting deposits costs with no percentage attached.

Every figure here is traced to a named public source and checked against it. Licensing, tax, and fee rules change. Verify your state’s current rules with the agency directly before you count on any number here.

Evan Knox
Written by

Evan Knox

I build booking websites and run the ads and search for owner-run fishing guides, one operation per stretch of water. My first guide client, Bowman Fly Fishing, grew its revenue 4x in a year from that work. Field Notes is where I put the straight numbers on the business of guiding.

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